Meet The Director

Rachelle has firsthand experience in what it means to compete, lead, and represent with grace. Beyond the crown, Rachelle is an accomplished pageant mentor, coach, and EmCee who dedicates her time to guiding young women in confidence, poise, and leadership. Her commitment to service is evident in her volunteer work as a National Charity League member, Board Member, education activist, and active participant in her local school and community initiatives. She is deeply rooted in the city she calls home, and is also a proud Old Town Lewisville business owner.

Her passion for pageantry began unexpectedly in 2021 when she entered her first competition on a whim and won—an experience that introduced her to the empowering, positive side of pageantry that defies common stereotypes. Since then, she has used her business and marketing expertise to build strong brands as a titleholder, while leveraging her background in leadership development to mentor young women in etiquette, personal growth, and professional success. Hosting this centennial celebration is both a way to honor Lewisville and an opportunity to invest in the future of its young women. Rachelle is excited to bring her unique blend of experience, leadership, and community spirit to this milestone event, as this pageant allows her to celebrate Lewisville’s 100th anniversary while investing in the lives of its young women and their future achievements.